Fresh-Out-the-Box!

Some retailers give vinyl records a spin – Los Angeles Times June 13, 2008

Some retailers give vinyl records a spin – Los Angeles Times
It was a fortuitous typo for the Fred Meyer retail chain.

This spring, an employee intending to order a special CD-DVD edition of R.E.M.s latest release “Accelerate” inadvertently entered the “LP” code instead. Soon boxes of vinyl discs showed up at several stores.

Some sent them back. But a handful put them on the shelves, and 20 LPs sold the first day.

The Portland-based company, owned by the Kroger Co., realized the error might not be so bad after all. Fred Meyer is now testing vinyl sales at 60 of its stores in Oregon, Washington and Alaska. The company says it plans to roll out vinyl in July in all its stores that sell music.

Other retailers are giving vinyl a spin too.